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Our Team

Bruce Baron

– Founder AppSolute Consulting Bruce Baron is a founding partner at AppSolute Consulting.  He leads the company’s sales and marketing efforts while ensuring customer satisfaction…

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Bruce Baron is a founding partner at AppSolute Consulting.  He leads the company’s sales and marketing efforts while ensuring customer satisfaction. Back in college, when technology was beginning to play a bigger role in the accounting field, Bruce knew that he wanted to combine his finance and accounting skills with technology.  He began his career at Ernst & Whinney as a Certified Public Accountant on the audit team. After that he spent time as Controller for an apparel company, and he eventually merged his accounting background with technology at an innovative tech startup “back when Microsoft was still a small company,” he says.  That time provided Bruce with invaluable experience, ultimately leading him to another accounting firm. Eventually, Bruce and his co-founders spun off together and formed AppSolute Consulting. Bruce is proud of AppSolute’s hands-on, roll up your sleeves kind of operation. With customers at all levels, the field-based consultants at AppSolute implement simple hardware and software solutions for complex business problems. Every one of AppSolute’s clients has unique problems and challenges, even if they’re in the same industry. Bruce says, “I like watching these projects evolve into solutions that meet customers’ needs. It’s rewarding.” Within the ranks at AppSolute, there’s a high level of experience and a low employee turnover rate. Their group of expert consultants has been together for a long time and approaches every project as a team.  “We give team members the opportunity to make decisions. We are all working for the same greater cause.” Bruce is a member of the New York State Society of Certified Public Accountants. A lifetime New York Yankees fan, Bruce was born into a love of baseball and passes that love along to his own children. One of his personal interests is visiting baseball parks around the country while he’s traveling. Bruce and his wife have two grown children.  He spends his free time enjoying family, playing golf and working out.

Eric Grasman

Eric Grasman, founding partner of AppSolute Consulting, has over two decades of experience providing clients with the core information systems necessary to manage their businesses…

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Eric Grasman, founding partner of AppSolute Consulting, has over two decades of experience providing clients with the core information systems necessary to manage their businesses. After beginning his career in information technology with a consulting firm, Eric moved to a Fortune 500 corporation to build on his experience by managing technology systems.  He spent several years there, eventually signing on with a large accounting firm.  There he met his current partners and their work together blossomed.  It soon became apparent to Eric and his future partners that they could provide better service to their clients at a higher value. In August of 1997, Eric and his current partners formed AppSolute. Since then, he’s been eagerly engaged in satisfying clients’ needs and providing effective solutions using the Sage MAS and Microsoft Dynamics suite of business systems. He calls himself a ‘fix-it guy’, and thoroughly enjoys the challenges of each new day. Above all, Eric values integrity and believes in performing an honest day’s work for an honest fee. AppSolute’s clients’ businesses are predominantly in distribution and sales, with revenues that range from a million dollars to a several hundred million dollars annually. Because of the shared values of the team at AppSolute and the quality service they provide, clients remain with the firm, returning the loyalty they are given. Eric credits the firm’s low staff turnover rate to its decentralized management style that empowers the staff.  “Our style is to let people do what they have to do,” Eric says. “It doesn’t matter much what your title is. It matters that the work gets done.”   Eric makes time to enjoy his wife and son in their home near Massapequa, NY. They have a power boat and spend as much time as possible out on the water.  He also enjoys billiards, having toured as a tournament player. These days he’s satisfied to “rack ‘em up” with friends and family in his game room at home.

Susan Chase

Since 2005, Susan Chase has been a Senior Systems Analyst and Project Manager at AppSolute.  Prior to joining the firm Susan was a Manager in the Consulting Division of RSM McGladrey Inc…

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Since 2005, Susan Chase has been a Senior Systems Analyst and Project Manager at AppSolute.  Prior to joining the firm Susan was a Manager in the Consulting Division of RSM McGladrey Inc., a large accounting and consulting firm. Where out-of-the-box software fails to meet the needs of a business, Susan finds out exactly what is needed and communicates this to the programmer who makes the necessary customizations.  She then trains clients on how to use their customized systems, keeping up with them for the long term to serve their changing needs. This includes installations, data conversions, user training, report writing and custom modifications.  Even with customized software, the programmers at AppSolute make it possible for clients to easily upgrade their software. Solving a different client problem every day keeps Susan interested and passionate, as the work is never mundane.  Spending the majority of her time on-site with clients allows her to create strong relationships while she gains a detailed understanding of their operations and challenges. With a background in accounting in both the public and private sectors, Susan was first introduced to the Sage Software family in the early nineties when the company was called “state of the art”.  She initially worked with the first DOS release of MAS90.  “I have been working with this product, MAS 90 for twenty years. I like to think I know it inside out.” Through the years, she has seen the products grow to become leaders in financial software. With a background in accounting in both the public and private sectors, Susan was first introduced to the Sage Software family in the early nineties.

Michael Ehrlich

Michael Ehrlich has been the Director of Network Services at AppSolute since 2003. He oversees all facets of the division including the engineers that service clients…

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Michael Ehrlich has been the Director of Network Services at AppSolute since 2003. He oversees all facets of the division including the engineers that service clients, and works to build lasting client relationships.  Michael and his staff work mainly in the field covering Metro New York, New Jersey and Connecticut.  Like most of the staff, he enjoys working for AppSolute Consulting because no day’s work is ever the same.   Michael attended Kingsborough Community College in Brooklyn and later attended Arizona State University.  When he finished in Arizona, he went to work in the family insurance business, eventually going back to school, this time attending Chubb Institute of Technology to learn about Network Engineering.  After school he worked for a systems integration company before landing his current position with AppSolute. What Michael really likes about working for AppSolute is the fact that it’s a small company and you have to be able to work on your own. “No one is going to stand over your shoulder looking to see if you did the job.” He says, “We all take our jobs very seriously and know what has to be done.  But being a small company, we’re also a tight knit group.“ More about Michael:  Michael is a native New Yorker, residing in Staten Island where he lives with his wife Leah of over twenty years and their three boys.  In high school, he was an all-star swimmer and still loves the water, especially when he gets the opportunity to Jet Ski. He’s your typical dad at home, he plays hockey with the boys, whether on the street or their Xbox.  He participates in their activities using his amateur photography skills to document their successes.

David Hoffman

– Founding Partner AppSolute Consulting David Hoffman is a founding partner at AppSolute Consulting. His background is in Accounting, and while he understands that IT, accounting and software…

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David Hoffman is a founding partner at AppSolute Consulting. His background is in Accounting, and while he understands that IT, accounting and software are serious business, it’s important to him that the company culture at AppSolute be relaxed and friendly. With this philosophy in mind, David and his partner set out to be more than just business associates to their clients. Before founding AppSolute, David and Bruce were already working in the accounting software field, but their friendly approach to customer service and solving client problems wasn’t a fit at the company where they worked.  The two were inspired to set out on their own. “We had analyzed the market, seen the gap and we had ideas about how we could fill it,” he recalls. “We were able to take control and do things our way.” David sees two values influencing AppSolute’s approach – accountability and accessibility. David is emphatic about being accountable. “We believe in stepping up to the plate when we make a mistake, learning from it and making amends for it, “ he says.  AppSolute ensures accessibility with a dedicated help desk known for its rapid response time. David majored in Accounting at Brooklyn College and is a Certified Public Accountant David’s favorite TV show is The Big Bang Theory —  “The one with all those geeks,” he says.  When he’s not on the job, David loves to spend time with his wife and three kids doing the things that his children love to do. He’s a sports buff and as a New Yorker he can often be found catching games whenever the Yankees, Knicks and Jets are in town. David also serves as a Director of the education board where his sons attended school.

Bob Nowatzky

Bob runs the Sage X3 services group for Appsolute. Bob’s specialty is process analysis and reengineering (involving system configuration and programming to suit the individual needs of clients.)

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Bob runs the Sage X3 services group for Appsolute. Bob’s specialty is process analysis and reengineering (involving system configuration and programming to suit the individual needs of clients.) Bob’s is a mind that loves the intrigue of investigating clients’ needs and creating software systems that most efficiently optimize and monitor their operations. To do this, Nowatzky zealously stays ahead of the curve on emerging technological trends.  He is a certified consultant for Sage X3. 

“Choose a job you love and you will never have to work a day in your life,” advised Confucius. It’s advice that Bob takes to heart. While he was a Physical Education major at William Patterson University, Bob discovered that technology is his true love. Since graduating, he’s been devoted to the field. He says, “It’s so satisfying to me to meet different people every day, listen to them, understand what they need and come up with systems that serve them. The challenge of doing so and satisfying their technological needs feeds my enthusiasm and curiosity about technological possibilities.” When the thinking cap comes off, Bob likes to catch his favorite sports team, the NY Giants, in action.  His other pastimes are playing golf and fishing, or watching his sons play basketball, baseball, and run track. He is originally from New Milford, CT, but now lives with his family in Oakland, NJ.

Viktor Zelenko

Viktor Zelenko is a Senior Consultant at AppSolute Consulting. He has spent over half his life in the United States after emigrating in the nineties from his hometown…

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Viktor Zelenko is a Senior Consultant at AppSolute Consulting. He has spent over half his life in the United States after emigrating in the nineties from his hometown of Minsk in Belarus. Trained as a civil engineer, he studied accounting when he arrived in America but found his niche as a computer programmer, starting with Visual Basic. Vik gets a charge out of meeting a variety of challenges. Puzzling out the solution to a pressing client need gives him a sense of satisfaction and achievement.  The purpose of consulting is to make clients working hours easier. Building long-term relationships cements his ability to meet their needs and help them achieve their goals. AppSolute’s philosophy of providing exceptional customer service is evident in Vik’s work. He says, “We are not big in numbers, but we are big on really taking care of our customers.” Vik is now a resident of Brooklyn, New York with his wife, who likes to tease him about his “second wife” – his laptop.  Even while relaxing at home, Vik is likely to explore ways to make things better for his clients. His favorite movie is Once Upon a Time in America, which he first saw while living in Belarus.  In addition to the life lessons about friendship and trust that he found in the film, Vik said it also helped him learn the subtleties of the English language.   He’s also a fan of the television sitcom Seinfeld, which helped give him an understanding of New York humor. He loves dancing with his wife, whether at parties or out on the town.

Vincent Mantia

Vinny Mantia is a Senior Network Engineer, responsible for project management, documentation, and planning for clients’ network deployments and expansions…

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Vinny Mantia is a Senior Network Engineer, responsible for project management, documentation, and planning for clients’ network deployments and expansions. This requires extensive knowledge of both hardware and software. The best part of the job, Vinny says, is problem solving.  “My best days are whenever I go to a client’s site and I have to solve an issue that was ongoing, or maybe even a call in the morning where it’s actually kind of a disaster, like a server down, and I have to get them up and running again as fast as possible. If a client’s server is down, they may be losing thousands of dollars an hour, and fixing that problem makes the client happy and makes me feel great. I love ‘superhero’ kinds of days.” AppSolute’s “get it done” culture puts Vinny in charge of his clients’ satisfaction, which is exactly what works. Juggling and balancing the needs of his clients excites and invigorates him. “We’re really like a family. We’ve all been working as a team for a long time, and we’ve all depended on each other at different times. We get the job done.” Vinny constantly studies to stay abreast of new technologies. He holds certifications in Windows and Mac OS, Cisco routing and switching, SonicWALL, SQL database, Citrix and terminal servers, and GPO and VBS scripting. The biggest trend in IT now, he says, is virtualization and cloud computing. Assessing how and where to best deploy these new technologies is all part of a day’s work at AppSolute. Vinny is a Queens native. Raised in Glendale, he currently lives in Long Island with his wife. Surprisingly, for a Queens guy, he’s a Yankees fan but his real passion is hockey and he follows both the Rangers and Devils. He also plays hockey in a local league, and he’s an avid bodybuilder, working out six days a week. “It’s kind of funny,” he relates. “I’ll go on site, and clients see me and think I’m not your typical IT guy. Pretty soon they’re asking me for fitness advice, too.”